“If you can't turn yourself into your customer, you probably shouldn't be in the ad writing bsuiness at all.”
Quote by Leo Burnett
Work
Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
Communications of an Advertising Man presents a collection of works by Leo Burnett, offering insights into the principles and strategies of advertising as seen through the eyes of a seasoned industry expert. more
Author
Leo Burnett
Leo Burnett, a significant figure in the advertising industry, was born on October 21, 1891, and passed away on June 7, 1971. Known for his unique creativity and marketing strategies, he brought revolutionary changes to the advertising industry. more
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“There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'”
“We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'”
Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
“I know, you love me and soon you will see, you were meant for me and I was meant for you”
Source: Poems
“You can't teach anybody anything, only make them realize the answers are already inside them.”
“It is in general more profitable to reckon up our defeats than to boast of our attainments.”
“Love's humility is love's true pride.”
Source: The Poems