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Quote by Leo Burnett

“The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.”

Quote by Leo Burnett

Author

Leo Burnett, a significant figure in the advertising industry, was born on October 21, 1891, and passed away on June 7, 1971. Known for his unique creativity and marketing strategies, he brought revolutionary changes to the advertising industry. more

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“There is no such thing as a permanent advertising success.”

Economy Advertising Permanent

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“I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.”

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Book:Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett

Source: Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett

“Don’t tell me how good you make it; tell me how good it makes me when I use it.”

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“I am ready to act, if I can find brave men to help me.”

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“Our aim is to appeal to reason. … Prayer is not one of our remedies; it depends on what one is praying for. We consider prayer nothing more than a fervent wish; consequently the merit and worth of a prayer depend upon what the fervent wish is.”

Reason Wish Prayer Depends Praying Aim Appeals Merit Remedy Fervent

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“Have a bias toward action - let's see something happen now. You can break that big plan into small steps and take the first step right away.”

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“Each of us, having received several hundred dollars, we passed the time gloriously, spending our money freely - never thinking that our lives were risked gaining it.”

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Book:Kit Carson's Own Story of His Life

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“The cowards never start and the weak die along the way.”

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“I tell you what, I don't like a hostile red skin any more than you do. And when they are hostile, I've fought 'em, hard as any man. But I never yet drew a bead on a squaw or papoose, and I despise the man who would.”

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“Heaven knows that I have done all that a mortal could do, to save the people, and the failure was not my fault, but the fault of others.”

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