“The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.”
Quote by Leo Burnett
Work
Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
Communications of an Advertising Man presents a collection of works by Leo Burnett, offering insights into the principles and strategies of advertising as seen through the eyes of a seasoned industry expert. more
Author
Leo Burnett
Leo Burnett, a significant figure in the advertising industry, was born on October 21, 1891, and passed away on June 7, 1971. Known for his unique creativity and marketing strategies, he brought revolutionary changes to the advertising industry. more
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