Quotessence
Home / Books / Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett

Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett

Book by Leo Burnett · 4 quotes · Advertising, Economy, Great Advertising

Filter quotes by topic

Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett Quotes

“I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.”

“I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.”

“I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.”

“I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.”