“Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.”
Quote by Clayton Christensen
Work
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
This book delves into the reasons behind the decline of successful firms, highlighting the challenges they face when adopting new technologies. It examines the paradoxes of innovation and provides strategies for companies to avoid falling into the 'innovator's dilemma'. more
Author
Clayton Christensen
Clayton M. Christensen is an esteemed professor known for his contributions to the fields of business management and innovation. Born on April 6, 1952, he is a professor at Harvard Business School and the author of 'The Innovator's Dilemma'. more
You May Also Like
Source: The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
“Steve Jobs is a national treasure. He is so visionary, and so bright. I had to fire him, though.”
“Note to self: It’s a good idea to ask, “What am I not doing?”
“All great reality shows have a very, very similar format. That's why it was so easy to parody.”
“One of the great things about building a tech company is the amazing people that you can hire.”