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Quote by Akio Morita

“I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.”

Quote by Akio Morita

Author

Akio Morita was a distinguished Japanese businessman and co-founder of Sony Corporation. Born on January 26, 1921, and passing away on October 3, 1999, Morita was instrumental in transforming Sony from a small electronics company into a global leader in consumer electronics and entertainment. more

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“I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.”

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“I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.”

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“Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.”

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“Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.”

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“My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.”

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“The "patron saint" of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.”

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“(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.”

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“Without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.”

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“While the United States has been busy creating lawyers, we have been busier creating engineers.”

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“I often say to my assistants, "Never trust anybody," but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.”

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