“Take a cup of coffee, keep adding sugar until you reach the point that you like it the most, and then when you add more sugar, you actually like it less. Well, the food industry knows that, and they spend huge amounts of effort finding the perfect spot, not just for sugar, but for fat and salt, as well.”
Quote by Michael Moss

Michael MossMichael Moss is an American investigative journalist recognized for his reporting on food and agriculture. Born on December 16, 1955, Moss has made significant contributions to the understanding of the food industry, particularly through his book 'Salt, Sugar, Fat: How the Food Giants Hooked Us', which examines the methods employed by food companies to make their products irresistible. more