“The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.”
Quote by Guy Kawasaki
Work
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
This book offers a lighthearted yet insightful approach to navigating the competitive landscape of business. It provides strategies and tactics for outsmarting, outmanaging, and outmarketing competitors, emphasizing the importance of adaptability and strategic thinking. more
Author
Guy Kawasaki
Guy Kawasaki is a renowned author, entrepreneur, and venture capitalist. He is best known for his tenure at Apple, where he served as the vice president of marketing. Kawasaki's writings cover topics such as innovation, entrepreneurship, and marketing, and have been widely appreciated by readers. more
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