“Marketing should focus on market creation, not market sharing”
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Famous Regis McKenna Quotes
Source: The Regis touch: million-dollar advice from America's top marketing consultant
Source: The Regis touch: million-dollar advice from America's top marketing consultant
“How do you design the product in a way so that it sells itself?.”
Source: The Regis touch: million-dollar advice from America's top marketing consultant
“The more alike two products are, the more important their differences become.”
