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Regis McKenna

Regis McKenna Books

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Limited information is available about Regis McKenna, who is a professional with influence in an unknown field.

The Regis touch: million-dollar advice...

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“Marketing should focus on market creation, not market sharing”

Should Focus Creation Marketing

Book:The Regis touch: million-dollar advice from America's top marketing consultant

Source: The Regis touch: million-dollar advice from America's top marketing consultant

“The best marketing is education.”

Author:Regis McKenna

“It's ironic, but true, that in this age of electronic communications, personal interaction is becoming more important than ever.”

Important Age Communication Becoming Ironic Interaction Becoming More Electronic Communication

Book:The Regis touch: million-dollar advice from America's top marketing consultant

Source: The Regis touch: million-dollar advice from America's top marketing consultant

“How do you design the product in a way so that it sells itself?.”

Way Design Products Sells

Author:Regis McKenna

“Marketing is everything and everything is marketing.”

Author:Regis McKenna

“Branding is overrated.”

Branding Overrated

Author:Regis McKenna

“Just as one year in a dog's life is equivalent to seven years in a human life, one year in the high-technology business is like seven years in any other industry.”

Life Years Humans Life Is Justice Business Technology Dog Industry Seven Human Life Seven Years High Technology

Book:The Regis touch: million-dollar advice from America's top marketing consultant

Source: The Regis touch: million-dollar advice from America's top marketing consultant

“The more alike two products are, the more important their differences become.”

Two Important Differences Business Products

Author:Regis McKenna

“Speed has become an important element of strategy.”

Important Elements Strategy Speed

Author:Regis McKenna

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