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Quote by Massimo Vignelli

“The first thing you need to make clear to a client is that you aren't there to answer his wants but to answer his needs.”

Quote by Massimo Vignelli

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Massimo Vignelli
Massimo Vignelli

Massimo Vignelli is an Italian-American designer renowned for his contributions to graphic design, interior design, and environmental graphic design. His works include the iconic New York City subway logo, the American Airlines logo, and visual identity systems for numerous brands and institutions. more

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“The words graphic designer, architect, or industrial designer stick in my throat, giving me a sense of limitation, of specialisation within the specialty, of a relationship to society and form itself that is unsatisfactory and incomplete. This inadequate set of terms to describe an active life reveals only partially the still undefined nature of the designer.”