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Quote by Marshall McLuhan

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The medium is the massage: an inventory of effects

A seminal text that examines how various forms of media shape human perception and communication, analyzing the effects of technology and media on society. more

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Marshall McLuhan
Marshall McLuhan

Marshall McLuhan was a renowned Canadian philosopher, communication theorist, and media theorist whose theories had a profound impact on modern media and communication technologies. His famous 'The Medium is the Message' theory, among others, has influenced the fields of advertising, film, television, and the internet. more

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“Physiologically, man in the normal use of technology (or his variously extended body) is perpetually modified by it and in turn finds ever new ways of modifying his technology. Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man's love by expediting his wishes and desires, namely, in providing him with wealth.”

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Author:Marshall McLuhan
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“There are moments in history when a door for massive change opens, and great revolutions for good or evil spring up in the vacuum created by these openings. In these divine moments key men and women and even entire generations risk everything to become the hinge of history, the pivotal point that determines which way the door will swing.”

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Book:The Call of the Elijah Revolution
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