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Quote by Jakob Nielsen

“On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal customers. But ... it's easy to turn to another supplier in the face of even a minor hiccup. Only if a site is extremely easy to use will anybody bother staying around.”

Quote by Jakob Nielsen

Author

Jakob Nielsen is a renowned usability consultant, born on October 5, 1957. He has made significant contributions to the fields of human-computer interaction and user experience, particularly in web design and evaluation. more

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