“When dissonance is present, in addition to trying to reduce it, the person will actively avoid situations and information which would likely increase the dissonance.”
Quote by Leon Festinger
Work
A Theory of Cognitive Dissonance
A Theory of Cognitive Dissonance is a foundational work in social psychology, offering a comprehensive analysis of the psychological theory that explains how people attempt to reduce the discomfort caused by holding conflicting beliefs or attitudes. The book investigates the cognitive processes involved in maintaining consistency between beliefs and behaviors, and the strategies individuals employ to resolve dissonance. It provides insights into the role of cognitive dissonance in various contexts, including interpersonal relationships, group dynamics, and societal norms. more
Author
Leon Festinger
Leon Festinger (May 8, 1919 – February 11, 1989) was an American psychologist recognized for his pioneering work in cognitive dissonance theory. A leading figure in social psychology, Festinger's theories have significantly influenced the understanding of human behavior and have been instrumental in shaping various areas of psychological research. more
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