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Quote by Jean Baudrillard

“The lack of distinction between the real and the virtual is the obsession of our age. Everything in our current affairs attests to this, not to mention the big cinematic productions: The Truman Show, Total Recall, Existenz, Matrix, etc. This question has always been there behind literature and philosophy, but it has been present metaphorically, as it were, implicitly, through the filter of discourse. The 'encoding/decoding' of reality was done by discourse, that is to say, by a highly complex medium, never leaving room for a head-on truth. The encoding/decoding of our reality is done by technology. Only what is produced by this technical effect acquires visible reality. And it does so at the cost of a simplification that no longer has anything to do with language or with the slightest ambivalence and which, therefore, puts an end to this subtle lack of distinction between the real and the virtual, as subtle as the lack of distinction between good and evil. Through special effects, everything acquires an operational self-evidence, a spectacular reality that is, properly speaking, the reign of simulation. What the directors of these films have not realized (any more than the simulationist artists of New York in the eighties) is that simulation is a hypothesis, a game that turns reality itself into one eventuality among others.”

Quote by Jean Baudrillard

Work

Cool Memories V: 2000 - 2004

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Author

Jean Baudrillard
Jean Baudrillard

Jean Baudrillard was a French philosopher known for his critical studies on consumerism, media, and semiotics. His theories have had a profound impact on postmodernism and cultural studies. more

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