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“When presenting ideas, help decision makers get past their myopia. It's easy for clients to say no to an idea right in front of them. But if they can visualize your idea's future value, they'll have an easier time saying yes.” — Sam Harrison, Creative Zing! Spark Your Creativity & Powerfully Present Your ideas
When presenting ideas, help decision makers get past their myopia. It's easy for clients to say no to an idea right in front of them. But if they can visualize your idea's future value, they'll have an easier time saying yes.