“Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle”
Quote by Chip Heath
Work
Made to Stick: Why some ideas take hold and others come unstuck
This book delves into the psychology behind why some ideas resonate with people and become widely accepted, while others fail to stick. It examines the characteristics of successful ideas and provides insights into how to make any concept more compelling and memorable. more
Author
Chip Heath
Chip Heath is a renowned author known for his works in the field of behavioral science and psychology. His books delve into topics such as decision-making, innovation, and persuasion, aiming to help readers better understand human behavior. more
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