“What questions do I want my audience to ask?”
Source: Made to Stick: Why some ideas take hold and others come unstuck
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Famous Chip Heath Quotes
“When people know the desired destination, they’re free to improvise, as needed, in arriving there.”
Source: Switch: How to change things when change is hard
“Just look for a strong beginning and a strong ending and get moving.”
“What looks like a people problem is often a situation problem.”
“Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.”
“The first problem of communication is getting people's attention.”
“The most basic way to get someone's attention is this: Break a pattern.”
“Anger prepares us to fight and fear prepares us to flee.”
Source: Made to Stick: Why some ideas take hold and others come unstuck
Source: Made to Stick: Why some ideas take hold and others come unstuck
“Once we know something, we find it hard to imagine what it was like not to know it.”
Source: Made to Stick: Why some ideas take hold and others come unstuck
“The Aha! experience is much more satisfying when it's preceded by the huh experience.”
Source: Made to Stick: Why some ideas take hold and others come unstuck
“The more we reduce the amount of information in an idea, the stickier it will be.”
“What’s working, and how can we do more of it?”
Source: Switch: How to change things when change is hard
“The more hooks an idea has, the better it will cling to memory.”