“Moreover, metaphor is typically viewed as characteristic of language alone, a matter of words rather than thought or action. For this reason, most people think they can get along perfectly well without metaphor. We have found, on the contrary, that metaphor is pervasive in everyday life, not just in language but in thought and action. Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature.”
This book delves into the role of metaphors in language and thought, examining how they influence our perceptions and interactions with the world around us. more
George Lakoff, born on May 24, 1941, is an American cognitive linguist. His research focuses on the relationship between language and thought, and he has made significant contributions to the field of linguistics with his theories on cognitive linguistics. more
“You can do terrible things when you don't know who you are.”
“The United States was a big country where everybody wore funny t-shirts and ate too much.”
“Between the marriages, I shagged my way round television studios like a mechanical digger.”