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“The signifier of myth presents itself in an ambiguous way: it is at the same time meaning and form, full on one side and empty on the other. […] The meaning will be for the form like an instantaneous reserve of history, a tamed richness, which it is possible to call and dismiss in a sort of rapid alternation: the form must constantly be able to be rooted again in the meaning and to get there what nature it needs for its nutriment; above all, it must be able to hide there. It is this constant game of hide-and-seek between the meaning and the form which defines myth.” — Roland Barthes

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The signifier of myth presents itself in an ambiguous way: it is at the same time meaning and form, full on one side and empty on the other. […] The meaning will be for the form like an instantaneous reserve of history, a tamed richness, which it is possible to call and dismiss in a sort of rapid alternation: the form must constantly be able to be rooted again in the meaning and to get there what nature it needs for its nutriment; above all, it must be able to hide there. It is this constant game of hide-and-seek between the meaning and the form which defines myth.
— Roland Barthes