“The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need to learn their why." "That politician needs to understand his why." We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.”
Quote by Simon Sinek
Author
Simon Sinek
Simon Sinek (born October 9, 1973) is a British-American author, motivational speaker, and leadership consultant. He is best known for popularizing the 'Golden Circle' theory, which emphasizes starting with 'Why' to inspire action. His TED Talk 'How Great Leaders Inspire Action' is one of the most-viewed of all time. Sinek has authored bestsellers like 'Start with Why' and 'The Infinite Game', focusing on leadership, teamwork, and organizational culture. His work has influenced businesses and leaders worldwide. more