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Quote by Chris Murray

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The Extremely Successful Salesman's Club

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Chris Murray
Chris Murray

Chris Murray, born on May 17, 1968, is a renowned author and business speaker. His works cover a range of fields including business strategy and personal development, which are highly appreciated by readers and audiences. more

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“Unwittingly, I have sailed through my entire life, so far, with neither direction nor destination. I had a vague instinct to reach dry land every once in a while for supplies, but never anything more than that.”

“Is the competition really some mythical beast? No, not really. Knowing how to play your group of salespeople as a team, to overcome the group objective of winning the customers support, is the objective. The opposing team in proper viewpoint is not just the similar competing business to yours. Nor is it the competing franchises of your home office. No, in order to really be effective in the market place as a surviving business, you must go beyond that philosophy. You must be willing to expand your viewpoint to fully understand who the competition truly is. Your true competition is simply this: Anywhere that your customer would spend his or her dollars as opposed to spending them at your company or place of business.”