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Quote by Martin Sorrell

“In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or equally powerful [to F1] - are the World Cup and the Olympics, and then Formula One. And there it gets interesting.”

Quote by Martin Sorrell

Author

Martin Sorrell, born on February 14, 1945, is an outstanding businessman with over 40 years of experience in the global advertising and marketing industry. He served as the CEO of WPP, one of the world's largest advertising and communications groups. Sorrell is renowned for his exceptional business acumen and leadership, driving the rapid growth and international expansion of WPP. more

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“If you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a four-year cycle than anybody else. So it is very powerful.”

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“If you look at the rights situation - what media companies pay - then you see that the rights prices continue to rise for powerful sports. Now what does that tell you? It tells you that the demand amongst global and local sponsors for these kinds of sports is immense, even if there is controversy attached to them like FIFA - who would definitely be number one on that list, though F1 has also been somewhat controversial.”

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“Bernie [Ecclestone] has not been shy to say one or two controversial things. The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he was gone immediately. But not Bernie! What it tells you is that the demand for live sporting rights, the demand for global or regional events, is so powerful that you brush aside some things because there aren't so many of these events.”

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“Despite streaming, despite the rise of tablets and smartphones - all the implications which in theory would make linear TV less important - live sporting events are extremely powerful. But it's not the event alone - it's also what's surrounding it.”

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“Virtual Reality for Formula One could be fantastic - driving the car!”

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“In the Ridley Scott film 'The Martian' you can do that [virtually driving car]. I have lifted off in the space craft from the surface of Mars, walked in space and looked down into deep space and got terrified, with the headphones and the goggles.”

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“The technology is already incredible and will improve massively in the next few years. Think about what you could do.”

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“And there are some - Bernie [Ecclestone] and others - who are embracing new technologies. When Sky UK started to broadcast there was an argument that audience would come down because it is pay TV. But the actual quality of the production and the use of technology and the engagement of the viewer is much better than it ever was. The product is simply better.”

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“I am really cautious about what I say and do.”

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“The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he was gone immediately.”

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Author:Martin Sorrell