“Great innovation only happens when people aren't afraid to do things differently.” Quote by Georg Cantor
“Use Campaign link tagging labels all for specifying slight differences in content for split testing.” UseDifferencesCampaignsLabelsLinksSplitsTesting Author:Georg Cantor
“Don't always blindly follow guidance and step-by-step instructions; you might run into something interesting.” MightRunningInterestingStepsGuidanceInstructionSomething Interesting Author:Georg Cantor
“There is so much data available to us, but most data won't help us succeed.” HelpingSucceedAvailableData Author:Thomas Carlyle
“If you are looking at data over and over you better be taking away valuable insight every time. If you are constantly looking at data that isn't leading to strategic action stop wasting your time and look for more Actionable Analytics.” IfsLooksActionValuableInsightDataOver YouStrategicAnalyticsWasting Your Time Author:Thomas Carlyle
“Dedicated to all those who say: "I don't have time for analytics" or "I don't understand analytics".” DedicatedAnalytics Author:Aldous Huxley
“Everyone thinks this way at some point. The important thing is to power through and get to learning. If you really don't have the time Let Me Handle Your Analytics.” IfsThinkingWayImportantLet MeImportant ThingsHandleAnalytics Author:Aldous Huxley
“If the metrics you are looking at aren't useful in optimizing your strategy - stop looking at them.” IfsStrategyMetrics Author:Mark Twain
“All you drunkards: Put down the intoxicating Vanity Metrics.” VanityDrunkardsMetrics Author:Mark Twain
“If you need help identifying actionable analytics check out this post.” IfsNeedsHelpingChecksPostsIdentifyingNeed HelpAnalytics Author:Mark Twain