“Never write more than two pages on any subject.”
Quote by David Ogilvy
Work
The Unpublished David Ogilvy
This book compiles a selection of David Ogilvy's previously unpublished works, offering a deeper understanding of his advertising philosophy and strategies. It includes his thoughts on the art of advertising, case studies, and personal anecdotes, providing a comprehensive look into the mind of one of the advertising industry's most influential figures. more
Author
David Ogilvy
David Ogilvy, born on June 23, 1911 in Scotland, was an outstanding businessman. He was one of the founders of Ogilvy & Mather, an advertising agency that became one of the largest in the world. Known as the father of modern advertising, Ogilvy was renowned for his unique advertising philosophy and deep insights into consumer psychology, whose works had a profound impact on the global advertising industry. more
You May Also Like
Source: The Collected Essays, Journalism and Letters of George Orwell: An age like this, 1920-1940
“Consider the way of the scientists rather than the way of an advertising agent for a new soap.”
Source: Literary Essays of Ezra Pound
“Writers do not merely reflect and interpret life, they inform and shape life.”
Source: In the Words of E.B. White: Quotations from America's Most Companionable of Writers
Source: Selected Writings: 1913-1926
“A great writer has all 4 - but you can still be a good writer with only 1 and 2.”
Source: Reborn: Journals and Notebooks, 1947-1963
“To have a specific style is to be poor in speech.”
Source: Philosophy of Style: An Essay