“Part of the challenge of innovation is coming up with the problem to solve, not just its solution.”
Quote by Scott Berkun
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The Myths of Innovation
This book examines the widely held myths and mistaken beliefs that people have about how innovation happens. Through practical analysis, the author challenges conventional wisdom about creativity and progress, offering a more realistic perspective on what it takes to develop new ideas. The book serves as a guide for anyone seeking to understand the true nature of innovation beyond popular myths. more
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