“The modern corporation must manufacture not only goods but the desire for the goods it manufactures.”
Book:The affluent society
Quote by John Kenneth Galbraith
Work
The affluent society
Written by economist John Kenneth Galbraith, this book delves into the economic and social implications of affluence, analyzing the shift from scarcity to abundance in post-war America. It examines the role of government in managing wealth distribution and the impact of consumerism on societal values. more
Author
John Kenneth Galbraith
John Kenneth Galbraith was a renowned economist known for his research on economic cycles, market structures, and government policies. His works have had a profound impact on economic theory and policy practice. more
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