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Quote by Guy Kawasaki

“"Patents make our product defensible." The optimal number of times to use the P word in a presentation is one. Just once, say, "We have filed patents for what we are doing." Done. The second time you say it, venture capitalists begin to suspect that you are depending too much on patents for defensibility. The third time you say it, you are holding a sign above your head that says, "I am clueless."”

Quote by Guy Kawasaki

Book:Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

This book offers a lighthearted yet insightful approach to navigating the competitive landscape of business. It provides strategies and tactics for outsmarting, outmanaging, and outmarketing competitors, emphasizing the importance of adaptability and strategic thinking. more

Author

Guy Kawasaki is a renowned author, entrepreneur, and venture capitalist. He is best known for his tenure at Apple, where he served as the vice president of marketing. Kawasaki's writings cover topics such as innovation, entrepreneurship, and marketing, and have been widely appreciated by readers. more

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