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Quote by Robert J. Shiller

“Marketers know that if people you respect - perhaps laughably including entertainers and athletes - say they like a product, you're more likely to buy.”

Quote by Robert J. Shiller

Author

Robert J. Shiller
Robert J. Shiller

Robert J. Shiller is a renowned economist known for his work in behavioral finance, asset pricing, and macroeconomic fluctuations. Born on March 29, 1946, he is a Nobel laureate in Economics. more

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“Can a controlled experiment explain why people like Kewpie dolls in one year, Beanie Babies in another, and American Girl dolls this year? Yet social scientists are asked to answer analogous questions. We economists and perhaps psychologists shouldn't overreact to the derision. That is, we shouldn't try to overlay a false sense of precision on our admittedly squooshy work.”