“Aesthetics has become too important to be left to the aesthetes. To succeed, hard-nosed engineers, real estate developers, and MBAs must take aesthetic communication, and aesthetic pleasure, seriously. We, their customers, demand it.”
Quote by Virginia Postrel
Work
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness
This book delves into the transformation brought about by the increasing importance of aesthetic considerations in commerce, culture, and individual consciousness. more
Author
Virginia Postrel
American writer born on January 14, 1960. She is the author of works such as 'The Economic Naturalist' and 'The Substance of Style', and has a significant influence in both the academic and business communities with her unique perspective and in-depth analysis. more