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Quote by William McDonough

“You need that same creative force that exists in a building like Disney [Walt Disney Concert Hall] to actually tackle that most prosaic of problems.”

Quote by William McDonough

Author

William McDonough

William McDonough is a renowned American designer known for his contributions to the field of sustainable design. Born on February 21, 1951, he is a versatile designer with expertise in architecture, industrial design, and urban planning. more

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“We are not a green standard, we are a quality standard. We're different, we're multi dimensional.”

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“We realized we don't have an invention, that's why we gave it away.”

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“This idea that things are designed to go back to nature or industry for ever which is our articulation of these two metabolisms are actually a discovery not an invention.”

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“So when you see a regulation against lead, because lead is a bad in a regulators mind, what does that mean? You are not telling us what is good, you are just tell us what you don't want, not what you do want.”

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“The problem carbon is that everyone thinks we have an energy problem, we don't. We have plenty of energy. We have a carbon problem. Carbon is a material, so we have a material problem, not an energy problem.”

Thinking Problem Energy Materials Plenty Carbon

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“We have carbon in the atmosphere. That is a material in the wrong place problem. It's just like what I said about the lead. Lead in the biosphere is not good. Carbon in the atmosphere (over natural levels) is a problem.”

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“If you don't like carbon, if you want to be zero carbon, then you might as well shoot yourself, dry up and blow away because you are carbon.”

Ifs Want Wells Might Blow Dry Zero Carbon Dry Up

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“Carbon in your body - that's good thing. In a tree, it's good. In the atmosphere, it's a bad. Nature wants to sequester carbon in biota. And when we burn it, we release it. It's the wrong system.”

Want Body Tree Good Things Your Body Release Atmosphere Carbon

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“The problem I have with carbon as a bad thing issue, is that people go out and say they want to be zero carbon. You see it everywhere.”

People Want Problem Issues Bad Things Zero Carbon

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“All these corporate reports say they want zero carbon. Well that is ridiculous, because you are not telling us what you are, you are telling us what you are not.”

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