“You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.”
Quote by Deepak Chopra
Author
Deepak Chopra
Deepak Chopra is an Indian-American author, physician, and public speaker, known for his works in alternative medicine and holistic health. His writings cover a range of topics from self-realization to spiritual growth, and have gained widespread popularity among readers worldwide. more
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