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Quote by Edward de Bono

“They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.”

Author

Edward de Bono is a renowned physician and expert in thinking skills. Born in May 1933, he is known for his contributions to the fields of creative thinking and problem-solving. Dr. de Bono has a deep background in both medicine and psychology, and his work has had a profound impact on the fields of education and business. more

“Some people are aware of another sort of thinking which... leads to those simple ideas that are obvious only after they have been thought of... the term 'lateral thinking' has been coined to describe this orther sort of thinking; 'vertical thinking' is used to denote the conventional logical process.”

People Thinking Has Beens Ideas Used Process Term Simple Obvious Logical Conventional Vertical Lateral Thinking Simple Ideas

Author:Edward de Bono

“It is well known that "problem avoidance" is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.”

Firsts Wells Doe Important Problem Known Problem Solving Well Known Avoidance

Book:Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas

Source: Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas

“Critical thinking does seem a superior sort of thinking because it seems as though the critic is actually going beyond the scope of what is being criticized in order to criticize it. That is only rarely a true assumption because, most often, the critic will seize on some little aspect that he or she understands and tackle only that.”

Thinking Littles Doe Seems Order Aspect Critics Critical Superiors Assumption Criticize Scope Critical Thinking

Book:I Am Right, You are Wrong: From this to the New Renaissance : from Rock Logic to Water Logic

Source: I Am Right, You are Wrong: From this to the New Renaissance : from Rock Logic to Water Logic

“Creativity can be learned like basketball, which does not mean we will all be NBA stars.”