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Vertical Quotes

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Vertical Quotes

“But is not Christ a general direction? asked the elder. What other kind of direction do you seek? And how do you even understand the journey anyway? As the vast expanses you left behind? You made it to Jerusalem with your questions, though you could have asked them from the Kirillov Monastery. I am not saying wandering is useless there is a point to it. Do not become like your beloved Alexander who had a journey but had no goal. And do not be enamored of excessive horizontal motion. Then what should I be enamored of? asked Arseny. Vertical motion, answered the elder, pointing above.”

GodFaithTravelVerticalHorizontal
Book:Laurus
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“The entity God created to traffic His transcendence has fallen far from its mission when it chooses instead to traffic what can be found on any street corner or at the local mall. You may ask, "But how has the church done that?" * By offering secularists what they find mildly interesting and calling it church. *By submitting to self-help sermons where encounter with God is not even on the agenda. * By letting the horizontal excellence of the show stand in for Vertical impact. *By substituting the surprise or shock of superficial entertainment for the supernatural. Church was designed to deliver what we were created to long for. Church must again be about a Vertical encounter that interrupts and alters everything.”

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Book:Vertical Church: What Every Heart Longs for. What Every Church Can Be.
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“Traditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input.”

HumansSometimesAudienceIssuesDesignIndustryPagesTraditionalAddressesTargetEnginesSiteCriteriaNicheInputVerticalHorizontalTarget AudienceSearch Engine
Book:Get Rich Click!: The Ultimate Guide to Making Money on the Internet
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“With vertical thinking one may look for different approaches until one finds a promising one. With lateral thinking one goes on generating as many approaches as one can even after one has found a promising one. With vertical thinking one is trying to select the best approach but with lateral thinking one is generating different approaches for the sake of generating them.”

ThinkingTryingLooksMayDifferentFoundGoes OnApproachSakeSelectVerticalLateral ThinkingDifferent Approach
Author:Edward de Bono
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“Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a specific focus, searchers will be more receptive to targeted advertising.”

InterestFocusProductsHigherOffersRateConversionTraditionalAdvertisingTargetEnginesQualifiedReceptiveVerticalSearch EngineSearchersTarget Market
Book:Get Rich Click!: The Ultimate Guide to Making Money on the Internet
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“If there is a reason for keeping the wall very quiet, choose a pattern that works all over without pronounced lines...Put very succinctly, architectural effect depends upon a nice balance of horizontal, vertical and oblique. No rules can say how much of each; so nothing can really take the place of feeling and good judgement.”

IfsReasonFeelingsLinesNiceEffectsWallDependsBalanceQuietPatternsArchitectureJudgementVerticalHorizontalGood Judgement
Author:William Morris
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