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Quote by Edward de Bono

“The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'”

Quote by Edward de Bono

Book:Lateral Thinking: A Textbook of Creativity

Work

Lateral Thinking: A Textbook of Creativity

This book explores the principles of lateral thinking, offering techniques and exercises to enhance creativity and innovative thinking in various contexts. more

Author

Edward de Bono is a renowned physician and expert in thinking skills. Born in May 1933, he is known for his contributions to the fields of creative thinking and problem-solving. Dr. de Bono has a deep background in both medicine and psychology, and his work has had a profound impact on the fields of education and business. more

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