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Quote by Aristotle

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Aristotle's Treatise on Rhetoric

This seminal text by Aristotle delves into the principles and techniques of effective communication, offering insights into the construction of persuasive arguments and the role of language in influencing audiences. more

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Aristotle
Aristotle

Aristotle, a renowned Greek philosopher, is one of the founders of Western philosophy. His thoughts covered a wide range of fields, including ethics, logic, politics, and had a profound impact on the world. more

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“Persuasion is effected through the medium of the hearers, when they shall have been brought to a state of excitement under the influence of speech; for we do not, when influenced by pain or joy, or partiality or dislike, award our decisions in the same way; about which means of persuasion alone, I declare that the system-mongers of the present day busy themselves.”

“What is the highest good in all matters of action? To the name, there is almost complete agreement; for uneducated and educated alike call it happiness, and make happiness identical with the good life and successful living. They disagree, however, about the meaning of happiness.”

“Agriculture seems to be the first pursuit of civilized man. It enables him to escape from the life of the savage, and wandering shepherd, into that of social man, gathered into fixed communities and surrounding himself with the comforts and blessings of neighborhood, country, and home. It is agriculture alone, that fixes men in stationary dwellings, in villages, in towns, and cities, and enables the work of civilizations, in all its branches, to go on.”