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Treatise on Rhetoric: Literally Translated from the Greek

Book by Aristotle · 3 quotes · Decision, Mediums, Accurate

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Treatise on Rhetoric: Literally Translated from the Greek Quotes

“In the case of some people, not even if we had the most accurate scientific knowledge, would it be easy to persuade them were we to address them through the medium of that knowledge; for a scientific discourse, it is the privilege of education to appreciate, and it is impossible that this should extend to the multitude.”

“Persuasion is effected through the medium of the hearers, when they shall have been brought to a state of excitement under the influence of speech; for we do not, when influenced by pain or joy, or partiality or dislike, award our decisions in the same way; about which means of persuasion alone, I declare that the system-mongers of the present day busy themselves.”