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Quote by Aristotle

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Treatise on Rhetoric: Literally Translated from the Greek

This book is a direct translation of a classical Greek treatise that delves into the art of rhetoric, exploring the methods and strategies used to effectively communicate arguments and persuade audiences. The text is renowned for its comprehensive coverage of rhetorical theory and practice. more

Author

Aristotle
Aristotle

Aristotle, a renowned Greek philosopher, is one of the founders of Western philosophy. His thoughts covered a wide range of fields, including ethics, logic, politics, and had a profound impact on the world. more

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“Persuasion is effected through the medium of the hearers, when they shall have been brought to a state of excitement under the influence of speech; for we do not, when influenced by pain or joy, or partiality or dislike, award our decisions in the same way; about which means of persuasion alone, I declare that the system-mongers of the present day busy themselves.”

“What is the highest good in all matters of action? To the name, there is almost complete agreement; for uneducated and educated alike call it happiness, and make happiness identical with the good life and successful living. They disagree, however, about the meaning of happiness.”