“If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway. But men do not need to be actually gathered together in a public meeting or in a street riot, to be subject to the influences of mass psychology. Because man is by nature gregarious he feels himself to be member of a herd, even when he is alone in his room with the curtains drawn.”
This book delves into the strategies and techniques employed in propaganda, analyzing its historical and contemporary applications across different societies and cultures. more
Edward Bernays, known as the father of public relations, was a public relations consultant who passed away on March 9, 1995, at the age of 103. Born on November 22, 1891, Bernays had a profound impact on the field of public relations, pioneering the application of psychological principles to commercial and governmental communication. more
“He wasn't very lovable but he was bloody efficient. (Packer talking about Genghis Khan)”
“Courage is not the absence of fear, it is taking a step forward when you are afraid.”