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Quote by Martin Sorrell

“Why not look at Indonesia? It will be the third biggest country in the world in population in 25 years' time - after India and China.”

Quote by Martin Sorrell

Author

Martin Sorrell, born on February 14, 1945, is an outstanding businessman with over 40 years of experience in the global advertising and marketing industry. He served as the CEO of WPP, one of the world's largest advertising and communications groups. Sorrell is renowned for his exceptional business acumen and leadership, driving the rapid growth and international expansion of WPP. more

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“You could think about Vietnam and at some point in time about Nigeria. And then you head to South America: Argentina, Columbia, Peru. Probably not all of them will have an F1 race, but they are definitely considering events.”

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“I definitely think anything I’d be in now is a permanent relationship.”

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“The challenges some European economies have are such that it makes it very difficult for them. You have to go where the growth is.”

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“When I think back to 2005, the fast growth markets - what we call the fast growth markets - were probably ten percent of our business. They are now 31 percent.”

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“That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for many people to become heroes.”

People Thinking Enjoy Ability Fields Hero Notion Playing Fields

Author:Martin Sorrell

“When you go back to the above names it was a very much narrower situation - the alternatives were far fewer. Today there is much more competition for the 'hero stakes'! And if you think about all the alternatives you have today to spend your time on, the pool of heroes is much broader. It was very much less back then.”

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Author:Martin Sorrell

“I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother and her sisters, but it is an incredibly well thought through concept and branding. Each of the daughters appeals to a different segment of the market.”

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“If you are a driver of a team and have a certain set of sponsors, who is the target market for those sponsors? But, of course, it is also a question of nationality.”

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Author:Martin Sorrell

“Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities.”

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“Donald Trumps' senior advisor said on CNN that the US Presidential election was the ultimate reality TV show! Appeal to those you want to reach!”

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Author:Martin Sorrell