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Being Indie: A No Holds Barred, Self Publishing Guide for Indie Authors

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Eeva Lancaster

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“It's a difficult path that we tread, us Indie self-publishers, but we're not alone. How many bands practicing in their dad’s garage have heard of a group from the neighbourhood who got signed by a recording company? Or how many artists who love to paint, but are not really getting anywhere with it hear of someone they went to art school with being offered an exhibition in a gallery? How many chefs who love to get creative around food hear of someone else who’s just landed a job with Marco Pierre White? There’s no difference between us and them. There is, however, a huge difference in how everyone else perceives the writer. And there’s a huge difference between all of us – the writers, the musicians, the composers, the chefs, the dance choreographers and to a certain extent the tradesmen - and the rest of society in that no one understands us. It’s a wretched dream to hope that our creativity gets recognised while our family thinks we’re wasting our time when the lawn needs mowing, the deck needs painting and the bedroom needs decorating. It’s acceptable to go into the garage to tinker about with a motorbike, but it’s a waste of a good Sunday afternoon if you go into the garage and practice your guitar, or sit in your study attempting to capture words that have been floating around your brain forever.”

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Book:Self-Publishing In the Eye of the Storm
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“I think of book development like cooking spaghetti. There are many ways to cook it, but the basic ingredients should be present: The pasta, and the sauce, and the cheese topping! If you’re a fabulous cook, and you plan on selling spaghetti to earn extra income, it should be obvious to you that there are a lot of other places where it is sold, and you would have to convince people that your spaghetti is better than the others. You’d do this by making sure that the noodles are perfectly al dente, the sauce is tasty, and to give it an edge, you’d make it cheesier, put it in a nice container, and maybe add a sprig of parsley on top to add to the appeal. You wouldn’t serve it on the floor and tell people to go on and taste it because it’s truly delicious, and that you have slaved for many hours perfecting the taste. Packaging and appearances are important, as much as the taste. In publishing, you could be the next great writer, but if you don’t present your words in the most appealing way possible, especially in this highly competitive industry, I doubt anyone would bother to read it except your friends and family, if at all.”

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Book:Being Indie: A No Holds Barred, Self Publishing Guide for Indie Authors
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