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“Decision makers aren't interested in our pain. They're interested in their pain. They accept or reject ideas based on whether or not they think we understand their painful problems and have the ability to solve them.” — Sam Harrison, Creative Zing! Spark Your Creativity & Powerfully Present Your ideas
Decision makers aren't interested in our pain. They're interested in their pain. They accept or reject ideas based on whether or not they think we understand their painful problems and have the ability to solve them.