Quote image editor
“Many people have played with the 4P’s and even with the 4C’s, tried to put their own particular stamp on it, but at the risk of sounding arrogant, no variation I’ve ever seen has expressed the outside-in concept as simply and elegantly as the original 4C’s formulation.” — Robert F. Lauterborn
Many people have played with the 4P’s and even with the 4C’s, tried to put their own particular stamp on it, but at the risk of sounding arrogant, no variation I’ve ever seen has expressed the outside-in concept as simply and elegantly as the original 4C’s formulation.