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Quote by Robert F. Lauterborn

“Many people have played with the 4P’s and even with the 4C’s, tried to put their own particular stamp on it, but at the risk of sounding arrogant, no variation I’ve ever seen has expressed the outside-in concept as simply and elegantly as the original 4C’s formulation.”

Quote by Robert F. Lauterborn

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Robert F. Lauterborn

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“Some are easy, Some are hard. Some may feel like the longest yard. But keep on going, Do not stop. One day you will reach the top. And when you're there, Look out below. Give a hand to friend or foe. Help them up, And you will find, That it was you, The entire time.”

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“Today is an ephemeral ghost... A strange amazing day that comes only once every four years. For the rest of the time it does not "exist." In mundane terms, it marks a "leap" in time, when the calendar is adjusted to make up for extra seconds accumulated over the preceding three years due to the rotation of the earth. A day of temporal tune up! But this day holds another secret—it contains one of those truly rare moments of delightful transience and light uncertainty that only exist on the razor edge of things, along a buzzing plane of quantum probability... A day of unlocked potential. Will you or won't you? Should you or shouldn't you? Use this day to do something daring, extraordinary and unlike yourself. Take a chance and shape a different pattern in your personal cloud of probability!”

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