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“In the end, all of this comes from the desire to be Nothing and to be looked at as such. There are two manners of disappearing: either we demand not to be seen (this is the current problem concerning image rights), or we immerse ourselves in the delirious exhibitionism of its nullity. We make ourselves nothing, a loser, in order to be seen as nothing - the ultimate protection against the necessity of existing and the obligation of being one’s self. It is from this that we get the simultaneous contradictory situation of not being seen and being perpetually visible. Everyone wants it both ways, and no legislation or ethics can get to the bottom of this dilemma - the unconditional right of being able to view and at the same time to not be viewed in return. Complete information access is part of human rights and with it we also find a forced visibility and over-exposure to the lighting of information.” — Jean Baudrillard