“Impute People DO judge a book by its cover. We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.”
Quote by Mike Markkula
Author
Mike Markkula
Mike Markkula is an outstanding entrepreneur, born on February 11, 1942. He has played a significant role in the technology industry in Silicon Valley, best known for his early investment in Apple Inc. more