“You've got to be like a butterfly and have a metamorphosis.” ButterflyMetamorphosisLike A Butterfly Author:Mike Markkula
“In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities.” JobsOrderOpportunityGood JobUnimportant Author:Mike Markkula
“Impute People DO judge a book by its cover. We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.” PeopleIfsMayBookQualityCreativeJudgingProductsHighestEtcSoftwareJudging A Book By Its Cover Author:Mike Markkula
“Never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last.” ShouldBelieveLastsGoalCompanyRichGet Rich Author:Mike Markkula
“Lasting companies know how to reinvent themselves.” KnowsCompanyKnow HowLasting Author:Mike Markkula
