“All organizations start with WHY, but only the great ones keep their WHY clear year after year. Those who forget WHY they were founded show up to the race every day to outdo someone else instead of to outdo themselves. The pursuit, for those who lose sight of WHY they are running the race, is for the medal or to beat someone else.”
Quote by Simon Sinek
Work
Start With Why: How Great Leaders Inspire Everyone To Take Action
This book delves into the concept of finding and communicating one's core purpose, which is crucial for inspiring others and driving action. It examines how great leaders motivate their teams by connecting with their 'why' and provides insights into the impact of purpose-driven leadership. more
Author
Simon Sinek
Simon Sinek (born October 9, 1973) is a British-American author, motivational speaker, and leadership consultant. He is best known for popularizing the 'Golden Circle' theory, which emphasizes starting with 'Why' to inspire action. His TED Talk 'How Great Leaders Inspire Action' is one of the most-viewed of all time. Sinek has authored bestsellers like 'Start with Why' and 'The Infinite Game', focusing on leadership, teamwork, and organizational culture. His work has influenced businesses and leaders worldwide. more
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