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Quote by Robert Reich

“Given that ever-broadening array of options and alternatives, as consumers and investors, we are often bewildered. We need guidance. That's where today's brands come in. They are not so much signals about a particular product, they are signals about good judgment, trustworthiness. A big brand, whether it's Schwab or Disney, is becoming analogous to a portal that sells us advice about where we can find great deals.”

Quote by Robert Reich

Author

Robert Reich, born on June 24, 1946, is a former United States Secretary of Labor. He is an economist, author, and public intellectual, who served as the Secretary of Labor under the Clinton administration. Reich is known for his profound insights into labor markets and economic policies. more

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“We're now moving toward a radically different economy. You absolutely can't have a distribution oligopoly. The new oligopolies - and I think there will be new oligopolies - will be oligopolies of trustworthiness. Microsoft, Amazon, Schwab, and other brands will dominate psychic space, not shelf space.”

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“In entertainment, the technology began giving us greater choice and easier switching before almost any other area. The studios became much more dependent on the stars, not just star actors and directors but also star technicians, star cinematographers. It's a very important evolution in terms of understanding why people are working the way they're working.”

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“There's a great debate going on, you know, on whether we're moving toward a system of giant oligopolies or a system of multiples of small businesses. Which is it? I think it's both. In every sector of the economy, we have giant brands that are trustworthy guides to what's good, and then a vast number of small groups, many of them project-based, sometimes folding and re-creating, that are offering products and services through those giant global brands.”

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“It's very hard to establish an economy of trustworthiness. The key is continuing to innovate and to keep your customers through innovation, because the customers can leave. But once you are a dominant player that continues to innovate and provide a good deal, customers will stay with you.”

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“I think it's hard to have a brand portal and an economy of trustworthiness in one of them that sloshes over into another. But saying that there will be only a limited number of these giant brand portals doesn't mean a limited number of companies; it doesn't mean that everybody's going to be working for these companies. Quite the opposite. Most of us will be working through much smaller entities that simply use these portals as vehicles for getting and identifying customers.”

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“Personality is only ripe when a man has made the truth his own.”

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“The managers of the big brands have a very clear responsibility. It's attracting and keeping talented people in order to sustain and build the trustworthiness of that brand. There is no clearer objective in the economy. Your economic success depends on expanding and building your economies of trustworthiness.”

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“If you're going to be a great guide to what's great for consumers, and, indirectly, for investors, you've got to be very careful about who you contract with and what you're offering.”

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“What characteristics are most important in creative workers? One quality you need is inventiveness. You need to be able to take whatever product or service you are providing and figure out ways of making it better, faster, cheaper. The other quality is empathy and insight into what people might want, even though they don't even know their wants, probably because there's no product or service to test their wants.”

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