“The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.”
Quote by Marshall McLuhan
Work
Understanding media: the extensions of man
A comprehensive study analyzing how various forms of media have expanded and transformed human capabilities, including communication and expression. more
Author
Marshall McLuhan
Marshall McLuhan was a renowned Canadian philosopher, communication theorist, and media theorist whose theories had a profound impact on modern media and communication technologies. His famous 'The Medium is the Message' theory, among others, has influenced the fields of advertising, film, television, and the internet. more
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“I have always appreciated those who dare to experiment with materials and proportions.”